What's Up With Influencer Marketing?
Influencers are back in the spotlight, yet again. And it's not all sunshine and lollipops... it's ice cream of all things. You may have heard about CVT Soft Serve in LA, and how Joe, the frustrated co-founder displayed a sign on his ice cream van saying he charges influencers twice the price because he was tired of being hit up for free soft serves by self-important individuals with a fledging Instagram account. Look, I get it. I’m a small business owner too. I’d get jack of